Business Plan - Bizbuzz

EXECUTIVE SUMMARY The Entertainment and Media Industry (E &type A; M) in India is a chop-chop evolving as a field which shows great voltage. It has been estimated that the E&M industry is self-collected to grow at 19% compound annual developing rate (CAGR) to return Rs 83,740 crore by 2010 from its present size of Rs 35,300 crore. The E& M industry can be shared out into various segments with brand media forming a very important startle of this segment. The Print media industry consists of the composition dailies and magazine publishers. According to the NRS survey 2005, the reach of the impress media as a proportion of reading race (15 years and above) is just 27% whereas the global average is 50%. This highlights the significant potential of the print media industry in India. as well as with the literacy rates increasing slowly, ontogenesis need of reading bureau and the average time dog-tired on reading going away up from 30 proceeding to 39 minutes da ily, shows a vast untapped potential of this segment. The present scenario favors the growth of the print media industry hence this is the justifiedly time to launch a business magazine, BIZBUZZ which caters to a unique(predicate) class of students. Our target audience would be students who are showtime year B-school students and students who aspire to wet their feet in the management world.

This in any case gives us the outset movers advantage in the market as such benign of a magazine doesnt exist in the market. BIZBUZZ is a sis concern of Economic Times of India which is have by Bennett and Coleman. The magazine will be published by Vision Publica! tions which has been launched by the editors of Economic Times. BIZBUZZ is an attempt by its promoters to plump for out in the market through its quality content and a language... If you indirect request to get a full essay, enjoin it on our website: BestEssayCheap.com

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